Business Strategy

How to Set Up AI Voice Assistants for Business Calls

Learn how to effectively set up AI voice assistants for business calls, enhancing efficiency and customer satisfaction through automation.

Feb 2, 2025

AI voice assistants can transform how businesses handle calls by automating tasks like answering FAQs, scheduling, and routing. Here's a quick guide to getting started:

  • Choose a Platform: Compare options like Phonecall.bot (affordable for small businesses), Smith.ai (AI + human support), or Convin (sales-focused automation).

  • Set Up: Input business details, configure call flows, and tailor the assistant's voice to match your brand.

  • Integrate Tools: Connect with CRMs, calendars, and help desks to streamline workflows.

  • Test & Refine: Run test calls, expand the knowledge base, and monitor metrics like resolution rates and transfer rates.

  • Stay Compliant: Follow legal standards like TCPA and ensure customer consent.

Quick Comparison

| Platform | Key Features | Starting Price | Ideal For |
| --- | --- | --- | --- |
| Phonecall.bot | 60+ voices, 15 languages, no-code | $29 (60 mins) | Small businesses |
| Smith.ai | Live agents, CRM integration | Custom pricing | Teams needing hybrid support |
| Convin | Automation, sales tracking | Volume-based | Sales-driven teams

Focus on combining AI efficiency with human support for complex queries to improve customer satisfaction.

Create an AI Voice Agent - Automate Phone Calls

Choosing an AI Voice Platform

Picking the right AI voice platform can make or break your efforts in automating business calls. Platforms today offer a variety of features and pricing structures, each with its own impact on your operations.

Key Features to Look For

When assessing AI voice platforms, pay attention to these core features:

| Feature | Description | Benefit |
| --- | --- | --- |
| <strong>Language Support</strong> | Handles multiple languages and accents | Facilitates multilingual communication |
| <strong>Integration Options</strong> | Connects with CRM and other tools | Boosts efficiency |
| <strong>Call Flow Control</strong> | Customizes conversation paths | Ensures consistent interactions |
| <strong>Scalability</strong> | Manages increasing call volumes | Supports business growth

With these features in mind, let’s take a closer look at some of the top platforms available.

Comparing Leading Platforms

Here’s a quick breakdown of market leaders and what they bring to the table:

| Platform | Key Features | Starting Price (Monthly) | Ideal For |
| --- | --- | --- | --- |
| <strong>Phonecall.bot</strong> | Over 60 voices, 15 languages, no-code setup | $29 (60 mins) | Small businesses exploring AI |
| <strong>Smith.ai</strong> | Live agent backup, CRM integration | Custom pricing | Teams needing hybrid AI-human support |
| <strong>Convin</strong> | AI-powered automation, tracking | Volume-based pricing | Sales-driven teams

For example, Convin has been shown to increase sales-qualified leads by 60% while cutting manpower needs by 90% [3].

Once you’ve narrowed down your choices, use a checklist to finalize your selection.

Finalizing Your Choice: Checklist

  1. Scalability: Go with a platform that can grow with your business needs.

  2. Integration: Ensure compatibility with your existing CRM and scheduling tools for smooth adoption.

  3. Compliance: Verify that the platform meets industry standards like HIPAA or PCI to avoid regulatory issues.

"Putting the customer at the center of your voice assistant development is critical to a successful outcome, helping to first create your voice AI strategy and then keeping it on track." - Karen Scates

Setting Up Your AI Voice System

Once you've chosen the right AI voice platform, the next step is configuring it to match your business needs. Here's how to get your system up and running smoothly.

Configuring Business Details and Voice Settings

Start by inputting your key business information:

| Setup Element | Description |
| --- | --- |
| <strong>Business Details</strong> | Company name, industry, and contact info |
| <strong>Operating Hours</strong> | When your business is available |
| <strong>Department Structure</strong> | Team roles to ensure proper call routing

Platforms like Smart Answering guide you through this setup, helping craft a greeting that matches your industry standards [1].

Your AI assistant's voice is the first impression for callers, so it needs to reflect your brand. SignalWire's AI Agents platform makes this easy with a drag-and-drop interface [4]. You can tweak the voice, adjust speech speed, and even include language variations tailored to your audience.

Call Flow Design

Create a clear call flow that includes a friendly greeting, structured questions, and responses for common situations like scheduling appointments, answering FAQs, or handling urgent requests. For example, Synthflow AI provides tools to help you map out these interactions effectively.

Software Connections

Integrating your AI voice system with existing tools can cut down manual work significantly - Convin's data shows up to a 90% reduction in manual data entry [3]. Key integrations include:

| Integration Type | Function |
| --- | --- |
| <strong>CRM Systems</strong> | Sync customer information |
| <strong>Calendar Tools</strong> | Automate scheduling tasks |
| <strong>Help Desk</strong> | Manage and track support tickets

Before going live, run test calls to ensure data flows correctly, calls are routed properly, and everything works as expected. Once everything is set up, you can focus on fine-tuning the system for even better performance.

Improving AI Performance

Once your AI voice system is set up, fine-tuning it over time is essential to keep it running at its best. Here are two key strategies to help your AI assistant deliver top-notch results.

Adding Common Questions

Business inquiries often follow familiar patterns, as demonstrated by Smith.ai's analysis of 10 million calls [2]. Here's how you can expand your AI's knowledge base:

| Knowledge Source | How to Use It |
| --- | --- |
| <strong>Call Logs & Feedback</strong> | Analyze past conversations and feedback to spot recurring questions and phrases. |
| <strong>Support Tickets</strong> | Turn frequently reported issues into ready-to-use AI responses. |
| <strong>Industry FAQs</strong> | Include questions and answers specific to your sector

When adding questions, make sure to use natural language that reflects how your customers actually talk. Platforms like Phonecall.bot let you input multiple variations of the same question for better accuracy.

Response Quality Checks

A structured quality assurance process is essential for maintaining high response standards [3]. Here's how to assess and improve your AI's performance:

| Test Type | Purpose | Frequency |
| --- | --- | --- |
| <strong>Live Call Tests</strong> | Ensure the AI responds accurately in real-time. | Weekly |
| <strong>Scenario Testing</strong> | Evaluate how the system handles specific situations. | Monthly |
| <strong>Customer Feedback Analysis</strong> | Collect insights directly from users to refine responses. | Ongoing

"Regular testing and refinement ensure AI assistants remain effective and accurate in handling customer inquiries."

Focus on these areas during quality checks: response accuracy, maintaining a consistent tone, quick response times, and seamless call routing.

With these strategies, your AI system will be better prepared to handle the demands of daily operations.

Daily Operations Management

After setting up your AI voice system, managing its daily operations is key to maintaining smooth performance and keeping customers happy.

Call Direction Setup

Effective call direction ensures seamless handling of inbound and outbound calls by integrating custom conversation paths into your existing systems:

| Call Type | Setup Requirements | Integration Points |
| --- | --- | --- |
| <strong>Inbound Calls</strong> | Configure menus and business hours | CRM, Calendar systems |
| <strong>Outbound Campaigns</strong> | Create call scripts, set dialing rules | Sales tools, Customer database |
| <strong>Emergency Routes</strong> | Assign backup numbers, set priorities | Human agent queue

According to Smith.ai, integrating AI assistants with VoIP platforms like RingCentral can enhance call routing by automatically directing calls based on business rules and customer data [2].

Once call directions are set, it's equally important to define clear protocols for escalating calls to human agents.

Human Transfer Rules

Establishing clear transfer protocols ensures smooth handoffs from AI to human agents, reducing customer frustration and improving issue resolution. Key transfer triggers to configure include:

| Trigger Type | When to Transfer | Action Required |
| --- | --- | --- |
| <strong>Customer Request</strong> | Upon direct request from the customer | Queue with context |
| <strong>Complex Queries</strong> | When the query exceeds AI’s knowledge | Queue with context |
| <strong>High-Value Clients</strong> | For VIP customers detected by the system | Priority routing

Ensure your system provides context during transfers so human agents can pick up the conversation seamlessly.

With routing and transfer protocols in place, tracking performance metrics is essential to keep your system running efficiently.

Performance Tracking

Monitor these metrics to get the most out of your AI assistant:

| Metric | Target Range | Action Items |
| --- | --- | --- |
| <strong>First Call Resolution</strong> | 75-85% | Expand and refine AI knowledge base |
| <strong>Average Handle Time</strong> | 2-4 minutes | Optimize conversation flows |
| <strong>Transfer Rate</strong> | 15-25% | Adjust AI capabilities

Use your AI platform's analytics dashboard to monitor these metrics and identify opportunities to fine-tune your system for better results.

Usage Guidelines

Implementing AI voice assistants involves meeting legal standards, maintaining brand consistency, and blending AI with human support for a smooth and effective setup.

Legal Requirements

To meet FCC rules under the TCPA, businesses must secure customer consent, clearly disclose AI usage, provide opt-out options, and protect customer data. Starting January 27, 2025, companies must also keep detailed "One-to-One Consent" records for every customer interaction. Violations can result in penalties of up to $1,500 per instance.

In addition to regulatory compliance, it’s important to ensure your AI voice assistant aligns with your brand identity to maintain customer trust.

Brand Voice Rules

Your AI assistant should consistently reflect your brand’s personality. This means customizing tone, language, and response templates to match your brand’s style. A well-configured voice assistant strengthens recognition and delivers a cohesive customer experience.

However, achieving a balance between AI and human interaction can further improve customer satisfaction.

AI and Human Support Mix

Combining AI with human support allows you to take advantage of both systems. AI can efficiently handle routine tasks, while human agents focus on complex issues and high-priority customers. According to McKinsey, scaling personalization in this way can drive 5-15% revenue growth across various industries.

For sensitive or nuanced conversations, ensure your system provides 24/7 access to live agents. This hybrid approach keeps operations efficient while offering the personal connection that’s key to building strong customer relationships.

Next Steps

To make the most of your AI voice assistant, it's important to follow a structured approach for implementation.

Key Focus Areas

Setting up an AI voice assistant involves several critical steps. These include selecting the right platform, configuring features, and ensuring everything runs smoothly. Here are the main aspects to focus on:

  • Setting up your business profile and tailoring the assistant's voice

  • Designing custom call flows and integrating with existing systems

  • Meeting legal requirements like TCPA compliance

  • Monitoring performance and conducting quality checks

  • Connecting with tools like calendars and CRMs for seamless workflows

With these in mind, let’s break down how to start implementing your AI voice assistant.

Getting Started

  1. Choose the Right Platform

    Look for a platform that fits your needs and budget. Consider features like integration options, scalability, and customer support.

  2. Set Up the Basics

    Begin with key settings, including your business profile, voice preferences, and call flow designs. This setup phase typically takes 2–3 business days.

  3. Test and Refine

    Launch a pilot program with a small call volume. Track metrics like call resolution rates and handling times to pinpoint areas that need improvement.

"As experts note, conversational AI can transform multiple aspects of business operations."

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